BRAND SPOTLIGHT

As Maybelline New York's CRM agency, we designed email and social assets that were used to create a comprehensive brand guideline document that, integrated personalization and AI-powered product displays.

Since 2020, the L'Oreal Dermatological Beauty division has entrusted Digital Instincts as their digital innovation agency to create transformative e-commerce education site experiences for medical professionals. Home to powerhouse brands like SkinCeuticals, La Roche-Posay, CeraVe, Vichy, and Skin Better, we have spearheaded the continuous redesign of the L'Oreal Dermatological Beauty B2B e-commerce site. Recent platform innovations welcome medical specialists empowering them with essential tools and resources for product identification and research and for the effortless placement of cross-brand orders for medical institutions. Throughout this year, our brand expansion efforts have centered around integrating the SkinBetter brand and La Roche-Posay's product catalogs, dedicated to serving the medical community and prioritizing skin health, including specialized care for cancer patients. This comprehensive e-commerce hub seamlessly facilitates well-informed, high-performance transactions, custom-tailored to institutional orders and independent medical professionals, all in alignment with the site's core mission of advancing skin health and promoting compassionate healing for patients.

Our extraordinary journey with La Roche-Posay, a distinguished L'Oreal skincare brand, spanned an incredible 8 years, from 2014 to 2022, serving as the creative CRM email marketing agency. During our tenure as La Roche-Posay's trusted partner, we spearheaded innovative CRM email marketing strategies that proved to be a driving force behind the brand's exponential sales growth. We elevated the brand's reach and engagement with unprecedented sales records, all of which are proudly documented in the public domain. These facts serve as a testament to our unwavering commitment to delivering transformative results for our esteemed clients.

In 2020, RoC Skincare partnered with Digital Instincts to launch their groundbreaking D2C e-commerce storefront in the US, featuring a robust product catalog an automated CRM email marketing platform that strengthened customer loyalty and trust through targeted sales notifications and marketing offers. Impressed by the success of the US storefront, the brand entrusted us to expand its global online presence by creating seven additional country storefronts across the EU and South America. These efforts have solidified RoC Skincare's position as a worldwide leader in clinically proven skincare, driving growth and acclaim.

A D2C ecommerce experience bringing beauty products with professional performance and naturally derived ingredients to life in a custom Shopify storefront.

Building an ecommerce experience that helps consumers understand the safety and effectiveness of a professional hair care line infused with plant-based blend of 99% Pure CBD and Hemp Seed Oil.

Working with Scholastic Marketing & Sales teams to design & build a responsive websites to promote their world-class Educational programs for over 8 years.