Maybelline New York
For the past two years, we've been an agency partner to the Maybelline New York (MNY) Customer Acquisition and CRM Marketing Retention teams. Our role has encompassed the creation of a strategic, comprehensive email style guide tailored to align with the potential future launch of a direct-to-consumer (D2C) e-commerce MNY storefront. This guide standardized how assets can be designed and included step-by-step instructions for implementing AI-driven personalization. Additionally, we've been responsible for developing critical campaign assets for MNY's website, retail partners, and social channels, enhancing brand engagement and conversions across retail and digital outlets.
L'Oréal Dermatological Beauty
As digital agency to the L'Oreal Dermatological Beauty Group for the past five years, our role has been to redesign, market and front-end code the B2B e-commerce channel tailored exclusively for doctors, medical skincare professionals, and hospitals. Our designers and engineers have carefully planned this platform's UI/UX for medical professionals to seamlessly have access to the extensive repository of research papers and scientific studies pertaining to skin health and disease. It also serves as a gated e-commerce destination, facilitating commercial transaction orders for L'Oreal's renowned brands Skinceuticals, Skinbetter, La Roche-Posay, Vichy, and CeraVe.
We have been a trusted agency partner to Scholastic's B2B digital marketing teams for over a decade. We have provided sites and channels to promote educational technologies comprised of books, ebooks, and technology-based learning materials leveraged by schools, districts, and teachers year after year to plan for the advancement of higher learning for students in K-12 classrooms. The digital channels have been essential for driving awareness, supporting curriculum and classroom planning, and advancing math, literacy, science, and technology. Our commitment to Scholastic's mission of encouraging the intellectual and personal growth of all children, beginning with literacy, has driven our collaboration and has significantly impacted the cornerstone of all learning.
Our extraordinary journey with La Roche-Posay, a distinguished L'Oreal skincare brand, spanned an incredible 8 years, from 2014 to 2022, serving as the creative CRM email marketing agency. During our tenure as La Roche-Posay's trusted partner, we spearheaded innovative CRM email marketing strategies that proved to be a driving force behind the brand's exponential sales growth. We elevated the brand's reach and engagement with unprecedented sales records, all of which are proudly documented in the public domain. These facts serve as a testament to our unwavering commitment to delivering transformative results for our esteemed clients.
In 2020, RoC Skincare partnered with Digital Instincts to launch their groundbreaking D2C e-commerce storefront in the US, featuring a robust product catalog an automated CRM email marketing platform that strengthened customer loyalty and trust through targeted sales notifications and marketing offers. Impressed by the success of the US storefront, the brand entrusted us to expand its global online presence by creating seven additional country storefronts across the EU and South America. These efforts have solidified RoC Skincare's position as a worldwide leader in clinically proven skincare, driving growth and acclaim.
Four years ago, Better Natured, a naturally derived clean haircare and hair color product line, launched through a direct-to-consumer Shopify storefront designed and engineered by Digital Instincts. The immersive storefront boasts integrated APIs, including ZenDesk live customer chat support, amplified customer reviews through Bazaarvoice, Klayvio email automation as CRM, Bold Subscriptions, and a Virtual Try-On Haircolor tool. Both the website and its Amazon storefront stand as a testament to our ongoing collaboration with the Better Natured brand teams.