Live Stream Shopping Events
SALONORY is a stylist-focused destination powered by Henkel Beauty Care Professional brands. As part of our collaboration, we've enhanced their digital presence by organizing informative live stream events. These sessions feature expert stylists who share valuable education, styling tips, and demonstrations of Henkel Beauty Care Professional salon products. During these live events, viewers have the opportunity to engage in real-time, asking questions, and interacting with the stylists through chat or comments. It's an immersive experience designed to empower and educate salon professionals while showcasing the innovative features of Henkel's salon products.
Viewers can then purchase the products directly from their ecommerce shop at SALONORY.com, which features of some of your favorite salon brands from Henkel Beauty Care Professional such as Alterna® Haircare, Kenra Professional®, PRAVANA®, Schwarzkopf Professional® and Sexy Hair®.
SALONORY Studio Blog
A companion experience to SALONORY.com's ecommerce site, we designed SALONORY Studio from the ground up as a hub for hair inspiration, industry insights and the latest tips on the inspiration exclusively for the professional hair salon community. SALONORY Studio's content features a mix of articles, videos, live events, sweepstakes and sales promotions help in building a valuable experience and aimed at empowering the professional stylist community.
Emails
As their agency, Digital Instincts has played a pivotal role in crafting email campaigns tailored to various aspects of their business. From promoting their rewards platform and driving sales through promotions to amplify the reach of their live events, we've ensured that each campaign is strategically designed to captivate their audience. We've also leveraged their engaging and relatable content to further enhance the effectiveness of these campaigns, fostering deeper connections with their subscribers and driving meaningful engagement.
Employee Site
In 2023, Digital Instincts launched SALONORY's Employee site, designed to assist Henkel Beauty Care's employees in maximizing their access to purchasing Henkel's salon professional products and rewards program.
