innovation agency

Digital Instincts is an independent, award-winning innovation agency, found in 1996 by Marilyn Simes. Digital Instincts endless entrepreneurial spirit brings unbound creativity that captivates audiences with exciting executions that tell interesting stories and are visually stunning. In the heart of our DNA lies a deep knowledge of technology, application choice, development solution, and distribution channel.

Our agile customer centric approach has brought about 100's of campaign executions, across a diverse range of industries, that have driven consumer loyalty, personalised authenticity, and widened the lens of Analytic Data Science. Simplifying complex requirements that integrate innovations such as Artificial Intelligence, Machine Learning, Visual and Voice Search, Virtual and Augmented Reality with E-Commerce and GeoLocation technologies, so that the highest cost benefit and return on investment are maximised and achieved for early stage and Fortune 500 clients.

Digital Instincts continues to be a trailblazer in MarTech solutions through genuine customer collaboration that strives to raise the bar and redefine how clients advertise and market their services.


SOLUTIONS & expertise

Design & Strategy

  • Campaign Planning, Ideation & Strategy Models
  • Interface Architectures UI/UX, Web, Mobile, Custom Application Customer Journey Analysis and Menu-Hamburger navigation designs
  • Omni-Channel Responsive Designs
  • E-Commerce Architecture Design
  • Mobile & Tablet App Screen Designs for iOS & Android
  • Social Media Campaign Strategies & Designs
  • Photography Imagery sourcing, Photo Retouching & Photo Shoot Services
  • Video Design Services, Video Editing, Video Shooting
  • Language and Geo-Location Country-Specific Designs
  • Product Positioning and launch designs
  • Email & Trigger Email Designs
  • Ad Product Designs
  • Gaming and leaderboard Designs

Engineering & Innovation Group

  • Artificial Intelligence and Machine Learning Solutions
  • Virtual Reality & Augmented Reality Executions
  • Omnichannel Performance and Campaign Intelligence Analytics
  • Custom Engagement Metrics Solutions
  • Smart Device, Native App, Mobile iOS & Android Development
  • Data Integration and Real-Time Trending Reporting
  • Site & Data Security
  • Voice and Data Driven Search
  • Payment Solutions for Web & Mobile
  • Cloud Hosting Services and Client-Server Integration
  • Wearable Technology Application Development
  • Google Technology Solutions, Facebook and SalesForce Integrations
  • Image & Voice Recognition, User Generated Content & Social Campaign Bots
  • E-commerce Buildouts, Magento, Demandware
  • Blogs and Chat Bot Implementations
  • Open Source API Integrations

IDEATION & innovation


Check our what our clients have to say about us.


Angela Bennett

General Manager
La Roche-Posay USA

Working on a brand with limited resources, we were challenged at La Roche-Posay to design email marketing campaigns specifically with the digital consumer in mind. Digital Instincts really came through for us, designing a new look for our email marketing that is modern, consumer-centric, on-brand and has also led to increased sales.


Kara Iaconis

Vice President Marketing and Sales, Education
BBC Worldwide Americas, Inc.

I have a great deal of respect and admiration for the team at Digital Instincts. They have been both a creative, and forward-thinking technology partner for me and my team at Scholastic. Whenever I have a big web development project with hard to hit deadlines and many people to answer to, I work with Marilyn and her team. I know the project will be in good hands and we’ll work together to get it right.


Elizabeth Zapata

Director of Marketing
Mastery Education

We can't begin to express how good it feels to finally have a vendor who can keep pace with the high-intensity nature of our business. The Digital Instincts teams manages to do just that, and pleasantly to boot. Thank you, Marilyn and staff for saying "yes" to our extreme project ideas, when so often we heard "no." Because of your prompt and professional attitude, our division is producing more quality, timely work than ever before.


Michal Shapira Sperling

SVP, Head of Integrated Marketing,

I hired DI to bring a new Digital Solutions site and iPad app to life for the Wall Street Journal Digital Network. It was a genuine pleasure working with Marilyn and her team and I am very happy with the final products. I highly recommend DI for any creative digital project - they have the experience and expertise and provide exceptional client support.


Lisa Schneider

Chief Digital Product Officer
Merriam-Webster Inc.

The entire team at Digital Instincts is simply fabulous. After they completed a small mobile site project for us, we engaged them to create a sponsored app. As happens, there were delays to the project launch but no corresponding delay to the target completion date. Digital Instincts stepped up, did amazing work in a contracted timeframe, and were supportive and patient to boot. We were very pleased with the results — and our client was too! I will definitely reach out to Digital Instincts again.


Sharon Sanhai

Certified Scrum Master
Scrum Alliance, Inc.

What can I say about Digital Instincts, other than working with them is nothing less than pleasurable! They are extremely detailed and quite adept at their skill that makes working with them a breeze! As a partner on two very high profile projects, Marilyn and her team exudes such professionalism and poise in any situation that they make it seem like a walk in the park! As a business partner, Digital Instincts has innovative thinkers who stay on the pulse of what is new and happening in the digital media realm, which shows in their work. DI is very dedicated to each and every project and it shows as they takes pride in their work and approach every task with a strategic plan. I have enjoyed working with Digital Instincts thus far and am looking forward to many more amazing collaborations in the future!


Lynn Bader

Vice President,
North America at ADARA

I want to thank you and your team for your incredible and fast work on the Just For Men/Match Personals project. The site looks fantastic, our clients are thrilled with the results, and your team has been a pleasure to work with. We’re excited to see the finished product go live next week and look forward to working with you on future projects.


Asher Rapkin

Product Marketing Communications,

It is my pleasure to recommend their work to you. It has been my experience that Digital Instincts goes above and beyond the call of duty for every project that they are assigned. They are quick to respond when short turn-around times demand immediate delivery of budgets and concepts, and adapt just as quickly when plans change, as they so often do. Once projects have been initiated, their customer service is top notch.


Zachary Goulko

Zachary Goulko Photography

I had the privilege of working with Digital Instincts on numerous projects throughout the 9 years that I've known them. Their team is energetic, precise, proactive and incredibly knowledgeable of the advertising industry. Marilyn is an amazing team leader, a smart and dedicated strategist, and her team is passionate about delivering outstanding work to their Fortune 500 clients. It is highly contagious. I'm thankful for having the pleasure of doing business with her and her team at Digital Instincts, and hope to continue doing so for many years to come! I highly recommend Digital Instincts for any major brand looking for work of the highest caliber.

& advisory services

Marilyn Simes and Sagiv Lustig have formed a strategic partnership to seek out early-stage technology companies needing capital investment, and business development services in the areas of fashion, beauty and retail technology. Their mutual goal is to help companies achieve rapid revenue growth that ultimately results in the build-out of a viable company or a lucrative exit through a sale. They are also both working with the Israel Economic Mission-Ministry of Economy, Government of Israel to identify key Israeli technology start-ups that are consumer and education focused furthering their mutual commitment to bringing value to clients and their startup founders.



Marilyn Simes is an early stage startup advisor and scout, a long-time technology innovation pioneer and an advocate for women’s corporate advancement and entrepreneurship. As CEO and founder of Digital Instincts, Marilyn is well known for bringing disruptive ideations to brands that have delivered impactful long-term growth. She has overseen the launch of 1000’s of technology-focused campaigns worldwide for iconic fortune 500 brands. She has also led the mobile and tablet strategies for clients that integrate geo-location services, machine learning, artificial intelligence and augmented reality viewing. She brings more than 25 years of senior level executive experience to market and has assisted in creating product based applications that have been acquired for hundreds of millions of dollars. Marilyn currently serves on the advisory board of Westchester Community College School of Marketing and in 2017 will be a participating Mentor and advisor at XRClabs Accelerator, in New York.

Follow Marilyn: |



Sagiv Lustig is an experienced manager and consultant, specializing in the BeautyTech segment. As CEO of Sagniv Ltd., he managed ColoRight that was acquired by L'Oréal in 2014 and later established and operated the Group's Open Innovation in Israel. He brings over 20 years of senior international business management experience at prominent technology multinationals and startups alike and has led repeated M&A ventures with world leading corporations. He has leveraged his managerial experience and served as an acting director or consultant, supporting and mentoring entrepreneurs in their strategic initiatives, business development, fundraising and go to market strategies. He also has extensive experience in scouting new businesses opportunities and evaluating the myriad of technologies for M&A, investments and partnerships.

Follow Sagiv:


Follow Us on Twitter!

Team Member

The Hired Guns

7 Things I Look for When Hiring a Marketing Manager
by Lisa Schneider

Team Member

Mobile Marketing

The Great Content Delivery Debate
by Marilyn Simes

Team Member


Is A Sustainable App In Your Brand's Future?
by Julie Livingston

Team Member

Womenalia CM

Marilyn Simes: Be Fearless
by Marilyn Simes


Digital Instincts welcomes your inquiries and feedback. We are happy to share details about our campaign executions and our expertise that include: custom backend technologies, approaches to responsive web design, social and e-commerce platforms, iOS/Android mobile and tablet channels, geo-fences and BLE blue-tooth low energy beacon implementations and other noteworthy digital trends.

Please enter your name Please enter Phone Number
Please enter your Message
Please enter Captcha
Thank You ! Your email has been delivered.

(888) 847-6211

To speak to Marilyn Simes, dial extension 10.