Overview
Digital Instincts concepted a twitter game and tablet app for MTV to promote the movie Fast Five. The twitter game was a hashtag race where users could help the characters from the movie, DOM, BRIAN AND HOBBS win a drag race , ultimately to be crowned the best and fastest. They'd be fueled by user's Tweets. Users could join a team and help their character win by tweeting using the team hashtag. The more tweets the more horsepower!
MTV