Kraft Holiday eCard
Campaign Description:
The ChallengeDigital Instincts created in partnership with People magazine for Kraft foods, this custom promotion to open new possibilities for audiences to personalize and send holiday e-cards that featured themselves skating with Kraft brand characters further driving brand engagement.
Overview
Users arrived at the campaign via TV spots aired on the Food Network, through banner ads on People.com, and Print advertising both in book and at POP. The card featured Digital Instincts custom rendered artwork of skaters and scenery together with animated Kraft characters. A powerful custom backend application allowed users to upload their photos into the scene, tools that allowed image resizing and scaling. Viral pushes included send to friends and email drives.
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Client
People Magazine & Kraft
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Technology
- Design
- HTML5/CSS
- Adobe Flash
- UGC