La Roche-Posay Email Marketing 2016-17
Our Role:
The Challenge
Serve the La Roche-Posay brand marketing teams with Digital Instincts creative agency talent to design monthly emails campaigns that address new product launches, cross sell offers, educational materials, videos, A/B messaging that is accessible to anyone, anywhere regardless of device or platform.
Solution Overview
For the past 3 years Digital Instincts has been designing compelling weekly email campaigns for the La Roche-Posay skincare brand. Our email layout models contain a succinct headline, key message product offers with supporting products and visuals to help convince readers on the benefits of clicking-through. Each campaign follows a level of brand standardizations such as consistent logo placement, toolbars, social icons and a combination of web and brand fonts used. All designs reflect a mobile-first design approach that allows for optimal viewing across all platforms. Most campaigns feature either single-column or double column layouts, with clear and concise messaging that places the emphasis on calls-to-action to drive conversions. The designs have consistently proven to effectively provide measured click-throughs and increased product sales.
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Client
L'Oreal
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Technology
- Design
- Responsive