Overview
Users arrived at the campaign via TV spots aired on the Food Network, through banner ads on People.com, and Print advertising both in book and at POP. The card featured Digital Instincts custom rendered artwork of skaters and scenery together with animated Kraft characters. A powerful custom backend application allowed users to upload their photos into the scene, tools that allowed image resizing and scaling. Viral pushes included send to friends and email drives.
People Magazine & Kraft