Meredith & Nestle Coffee-mate Microsite
Campaign Description:
Objective
A partnership with Meredith to bring Coffee-mate brand a microsite and sweepstakes was created to introduce three new Italian-inspired Coffee-mate flavors. The site featured a viral custom e-card application where users insert their photo into a selection of Italian-inspired settings. Users see themselves in Italy and can send personalized messages. It also included a custom blog tool with CMS backend application that allowed for content approvals and publishing. Other site features include a “Best of Italy” section with themed travel games, a recipe section and a book library.
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Client
Meredith & Nestle Coffee-mate
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Technology
- Design
- HTML/CSS
- Sweepstakes
- Hosting