Meredith & UL Scavenger Hunt Microsite
Campaign Description:
Objective
Digital Instincts developed a holiday-themed microsite, focusing on promoting home safety during the festive season. The microsite featured an engaging scavenger hunt game that encouraged users to identify safety hazards in a virtual living room, making the experience both educational and fun. Additionally, users had the opportunity to participate in a sweepstakes, offering a chance to win a shopping spree, thereby increasing user engagement and reinforcing the importance of safety during the holidays.
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Client
Meredith & Underwriters Labs
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Technology
- Design
- HTML/CSS
- Sweepstakes
- Hosting