Objective
DI created a pre-roll custom video and banners to promote a co-sponsorship between MTV and Cotton for their "24 Hour Runway Show".
Cotton’s 24 Hour Runway Show streamed live in November of 2011 at cotton24hours.mtv.com. The show fused on-trend fashion and versatility together through the combination of an innovative, vogue runway show and the unprecedented ability to showcase cotton apparel of all ranges for 24 continuous hours.
Digital Instincts prvided a 360 service having created digital storyboards, custom After Effects animation, as well as procured the voice talent for this video.
MTV & COtton