E! Networks Style Slimdown Campaign
Campaign Description:
The Overview
A robust website for the new TV show "SlimDown" featuring sisters Kate and Elizabeth who want to drop 10-20 pounds in 12 weeks, viewers can track their success on the site as their quest unfolds in four, 2-minute "minisodes" plus bonus footage. Other content areas feature diet & exercise tips, a nutritional plan and grocery list, an exercise plan, healthy recipes from Yoplait and Progresso, personal video blogs and featured fitness experts.
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Client
E! Networks
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Technology
- Design
- HTML5/CSS