SkinCeuticals Global SalesForce Trade Show iPad App

Campaign Description:

The SkinCeuticals Global Marketing teams' challenge was to grow the brands' global product sales distribution channels by raising brand awareness and product exposure by gathering booth visitors' contact information in order to build L’Oreal’s sales CRM profiles and provide key insights for salesforce B2B channels followup and development.

Our' strategic approach was to create a customized iOS tablet app that would run without Internet connectivity in order to store user database profiles locally at dermatologic and cosmetic trade shows worldwide. The branded screen designs complemented and reinforced Skinceuticals' national advertising campaigns. App users navigated sequentially through interactive screens to learn about Skinceuticals' products and their effectiveness. Screens featured native touch screen gestures, rich video and animation, that engaged the user in product related education and use. Engagement results showed scientifically improved skin health, how to prevent skin damage, and how to protect healthy skin and correct previous damage. This combination of visual elements mixed together with powerful scientific data reports effectively drove product interest and sales results. The app has been successfully launched globally with native languages implemented.

Skinceuticals is a luxury skincare line of products within L'Oreal that provides complete skin care solutions through dermatologists, plastic surgeons, medi-spas and other skincare professionals. It has a strong reputation in the United States and is sold in over 35 countries worldwide.

  • Client

    L'Oreal & SkinCeuticals

  • Technology

    • Design Support
    • UX/UX
    • Native iOs Development
    • Tablet
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