Our challenge was to create a marketing website and a native iPad app for Dow Jones and the WSJ internal sales forces that would assist and visually narrate the advertiser product offering. Both the web and tablet applications contained shared intelligence, transferrable from website to iPad. Screens and animations served to assist sales teams in presenting a visually concise robust showcases of campaign executions. Both solutions resulted in driving upsells and new sales acquisitions. A custom database was used for CRM reporting across the shared repository of campaigns presented during the one-to-one sales presentations. Both utilized and called from a custom Concrete 5 CMS. Other technology solutions included, Appcelerator with HTML5 and the use of advanced animation Javascripts. Pre-compiled source codes were developed so that sales content could be interpreted and displayed locally by the iPad device without an Internet connection. The shared custom CMS provided sales forces with complete control of both the site's and tablet's content via an easy-to-use web-based administrator dashboard that allowed multimedia content, news feeds and video to be edited and then displayed across tablet and web channels.
The Wall Street Journal