ZOTOS PROFESSIONAL

A future-focused digital experience that amplifies brand trust and personalization

Zotos Professional has been a trailblazer in delivering expert guidance and salon-quality products since 1929. With a deep understanding of the company’s mission and objectives, Digital Instincts recommended Shopify Plus as the ideal platform solution to meet the brand’s technology transformation and direct-to-consumer growth plans.

Our strategy focused on transforming Zotos Professional’s outdated WordPress site into a Shopify-powered platform designed to drive sales and build long-term brand loyalty. We were able to provide a scalable, flexible eCommerce solution that unified the brand, improved user experience, and supported growth through customization and integrations. This approach allowed us to address key pain points, meet user needs, and highlight brand differentiators, while optimizing usability, enhancing personalization, and reinforcing the brand’s story.

Planning & Strategy: Interactive blueprints for a seamless, branded experience

We started by creating interactive wireframes that defined the site's architecture and mapped user journeys. These wireframes served as a foundation for all creative and technical development, detailing essential components like navigation, advanced search, filtering, and diagnostic tools. A consistent visual language reinforced Zotos Professional’s branding, while flexible templates allowed for scalable content updates without compromising design integrity.

Milestone schedules guide the project's pacing, help keep the team on track, and inform clients when their materials or participation will be needed. This enables everyone to coordinate and plan accordingly.

Design: Delivering a customizable and flexible experience

Digital Instincts was tasked with unifying the diverse color and care brands under the Zotos Professional umbrella while enhancing their eCommerce presence. Our goal was to establish a cohesive connection between these brands, ensuring they felt distinct yet seamlessly tied to the Zotos Professional portfolio. To achieve this, we implemented scalable templates that supported eCommerce functionality, enabling the effortless addition of products, collections, and brands. This approach allowed Zotos to continue expanding and elevating its consumer-centric product offerings while providing a seamless and engaging online shopping experience.

Development: Cutting-edge technology meets tailored solutions
The development phase kicked off with a deep dive into salvaging and refining legacy data from the WordPress site. To streamline this process, we developed custom scripts that efficiently parsed and prepared the data, ensuring a smooth transition into the updated system.

Accessibility: Inclusivity at every step
Accessibility was integrated into every phase of design and development. Adhering to WCAG 2.0 standards, we ensured a fully inclusive user experience. Post-launch, automated testing validated compliance, addressing any gaps and solidifying the site’s commitment to accessibility.

Custom Diagnostic Experiences

We developed virtual consultations powered by custom algorithms that matched thousands of product data sets with each user's unique responses. These one-on-one consultations were designed to build trust, guiding users through personalized questions to understand their preferences and needs. The consultations were tailored to deliver highly relevant product recommendations, ensuring every customer felt supported and confident in their choices, leading to informed purchase decisions.