L'Oréal Email Marketing
Digital Instincts has partnered with La Roche-Posay for over seven years to solidify its position as the world's leading dermo-cosmetics brand. Through healthcare-focused email marketing strategies, the agency has deepened customer loyalty, driven online and in-store sales, and positioned LRP as an industry innovator.
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La Roche-Posay's Cancer Support Hub
Digital Instincts designed and built a landing page for La Roche-Posay's Cancer Support Hub, demonstrating their unwavering commitment to medical professionals caring for patients navigating the challenges of cancer. The hub includes research articles and sample product kits featuring La Roche-Posay's skincare essentials for patients' delicate skin during their treatment journey.
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L'Oréal Dermatological Beauty Video
Digital Instincts collaborated with L'Oréal Dermatological Beauty by producing a video for their booth at the 2024 American Academy of Dermatology (AAD) Conference.
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Driving Engagement for ThermaCare with an Interactive Website
ThermaCare sought to educate consumers on the efficacy of its heat therapy products while boosting engagement and driving conversions. To achieve this, Digital Instincts Inc. designed an interactive website that combined data-driven content with user-centric features. The website showcased visually appealing charts and graphs highlighting clinical evidence of ThermaCare’s effectiveness in pain relief and mobility improvement. These elements provided credibility and helped users better understand the science behind the product. A compelling coupon offer was integrated into the experience, incentivizing users to try ThermaCare products. The coupon was strategically placed to ensure high visibility without disrupting the educational flow of the site.
Digital Ads
Digital Instincts Inc. partnered with Advil, Robitussin & Centrum to design strategic digital advertising campaigns aimed at increasing product awareness, engagement, and conversions, while reinforcing the brand’s reputation for fast and reliable pain relief. The campaign employed a multi-faceted approach to reach and resonate with target audiences across various digital platforms.
Highly targeted digital ads were deployed to maximize reach among relevant consumer demographics. Dynamic ad content highlighted the brand’s proven efficacy, with clinical evidence integrated into the messaging to establish trust and credibility. Interactive elements, such as downloadable coupons, were included to encourage immediate consumer action, while video and banner ads emphasized Advil’s unique benefits in a format designed to capture attention and drive engagement.
