Mobile Friendly & WCAG Compliant
Part of the digital strategy was ensuring users of all abilities can visit and use websites on any device while delivering an intuitively beautiful user experience.
Engaging With Consumers through Compelling Storytelling
We helped create a digital space where Better Natured can be transparent with their consumers and garner trust by highlighting the brand’s beliefs and values. Better Natured does this by revealing the ingredients found in their products and categorizing them as "Naturally Derived" or "Purely Science". Clear labelling displays what percentage of each are in each bottle.
These goals are achieved by exploring interfaces, color, icons and font treatments to help the brand's vision come to life while organizing content that is streamlined for conversion to meet the clients KPIs.
We employ technologies that deliver product recommendation routines based on customers unique biology, age, demographic and lifestyle factors. For Better Natured, we created a hair color quiz that not only provides accurate color recommendations, but also features the client's own custom shade mixing recommendations. A virtual try-on tool also allows users to discover the right match.
For Better Natured, the goal was better understand marketing performance, so we recommended the creation of monthly performance strategy reports. Our analysis identifies ways of optimizing future brand visions, objectives, and performance strategies to maximize marketing budgets and investments best.
Customers are always learning and by making Better Natured's blog clickable and shoppable, we can deliver a streamlined path to purchase for consumers. Engaging shoppers while converting them into buyers.