L'Oréal Email Marketing
As agency Digital Instincts has helped LRP to become the #1 dermo-cosmetics brand in the world. For 7+ years we have executed unified email marketing strategies that deepen brand loyalty and increase site orders and instore purchases. Ongoing email creative campaigns include branding and marketing tactic messaging that is specific and continuously influences customers purchase decisions.
Direct to consumer weekly campaigns reinforce brand loyalty, and create consumers that are passionate about the products, and their proven benefits. Campaigns have included messaging around connected beauty applications, such as wearable sun-screen patches that monitor real time sun exposure and other smart phone applications. These campaigns provide LRP with a competitive edge, and position the brand as an innovator and industry leader in skin and hair diagnostic and treatment solutions. LRP offers a complete line of corrective makeup, skin cleansing products, and skincare and sun-care products.
Creating designs and content aligned with brand aesthetics, we combine best practices and consumer insights to ensure that La Roche-Posay's email efforts fit seamlessly within their larger marketing plan.