L'Oréal DERMATOLOGICAL BEAUTY


B2B, E-Commerce Overview


Digital Instinct's role as the creative agency and e-commerce site partner for L'Oréal Dermatological Beauty group includes designing and developing an innovative B2B medical professional e-commerce platform. The platform integrates a multi-brand product storefront with comprehensive clinical studies and a robust research report library. The site serves as a business hub for skincare medical professionals providing efficacious products for their patient's skin health and aiding in the growth of their dermatology practice.

 

 

The skinbetter Acquisition

L'Oréal acquires skinbetter and back-end architectures, and new template designs are rapidly designed and developed by DI teams with precision. Database categories for products, skin treatment, skin health, science, clinical studies, and product pricing models are established. The LDB site is a unified platform supporting brand expansion and providing the resources for medical professionals to treat patients and grow their practices.

DRAG

 

 

  • LOreal Dermatological Beauty Screen 1
  • LOreal Dermatological Beauty Screen 2
  • LOreal Dermatological Beauty Screen 2
  • LOreal Dermatological Beauty Screen 2
  • LOreal Dermatological Beauty Screen 2

Email Marketing

We execute the ongoing email creative campaigns for L'Oréal's Active Cosmetics Division to alert medical professionals, including dermatologists, plastic surgeons, pediatricians, general practitioners, and pharmacists, of the latest brand innovations, clinical studies, virtual events & tradeshows.

 

 

La Roche Posay Screen 3

L'Oréal's Commitments to its Partners and the Planet

We worked closely with the Active Cosmetics Division marketing team to create featured site screens that showcase L’Oreal's sustainability efforts as well as their partnership with numerous organizations around the world to further awareness about their commitments to lead positive change.

DRAG