Brand Style Guide
Standardizing and Personalizing Maybelline New York's Email CRM Strategy
The Email CRM Style Guide was created to standardize and optimize email marketing campaign initiatives. The guide included the design of 12 adaptable email campaigns that served as a canvas for the objectives. Consistent guidelines were applied to all creative assets and elements, including fonts, imagery, model placements and palettes, and sizing uses. Promotional banners' were also standardized for interchangeability and included virtual try-ons, contests, sweepstakes, and product sampling ads. Guidelines for inserting dynamic product calls from data history about the user and personalized messaging were also addressed in the Style Guide.
The Maybelline.com Preference Center design goes beyond just customization; it empowers users to take control of their email preferences, ensuring that future marketing communications will align precisely with their unique interests and tastes. This valuable tool elevates the user experience and allows Maybelline.com to gain deeper insights into individual preferences, fostering more targeted and personalized marketing communications. As a result, Maybelline.com creates a more engaging and personalized interaction with its customers, driving higher relevance and satisfaction.
Social and Affiliate Marketing
Digital Instincts supports the creative development of tailored assets for MNY, strategically curated for users across their social channels and a range of affiliate partnership programs. These creative assets extend the process of building content that customers want, aligning perfectly with their tastes. Whether a targeted coupon or a personalized free sample, each asset is thoughtfully contextualized to drive product sampling, loyalty, and sales conversions.